methods

BOULLIER, D. (2017), « Big data challenge for social sciences and market research: from society and opinion to replications »

in Cochoy, F., Hagberg, J., Petersson McIntyre, M. and Sörum, N. (eds.), Digitalizing Consumption, Tracing How Devices Shape Consumer Culture, London and New York, Routledge.   A new generation of social sciences is knocking at the door. To put it simply, marketing and computer sciences take ownership and generate monitoring of the tools for social […]

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